As the saying goes, ‘old is gold’, and I whole-heartedly agree with this sentiment. Growing up in Southern California in the 1960s was an exciting time, as the region experienced rapid growth and transformation. The 60s was a decade of significant social, political, and cultural changes that greatly influenced my outlook on life. The innovative craftsmanship and design prevalent at the time significantly shaped my tastes and preferences to this day.
The amazing architecture present in Southern California during that era still leaves me in awe. One cannot forget the works of famous architects like John Lautner, Richard Neutra, and Rudolph Schindler – their mid-century designs inspired many architects that followed them. Their attention to detail showcased individuals’ need for both comfort and style; something which still influences modern designs today.
Southern California in the 60s was also characterized by a booming automobile industry. American manufacturers were producing stunning new car models each year, fueling an expanding car culture within the state. As a young child, I remember always being fascinated by those beautifully crafted vehicles with sleek bodies, elegant chrome accents, and luxurious interiors. This period’s design aesthetic left a permanent mark on me, as I continue to appreciate classic cars’ flawless design even today.
Another great aspect of living through the 60s in Southern California was experiencing the rise of surf culture. Beach towns were brimming with surfers trying to catch their next wave alongside peers sporting mesmerizing board designs featuring vibrant colors with geometric patterns or psychedelic swirls – showcasing the individual spirit of that time. Such unique surfboard designs captured not only surf enthusiasts but also left a lasting impression on fashion and graphic designers alike.
In addition to surf culture, emerging music accompanied by iconic cover art defined this era’s influence on popular culture. Southern Californian bands like The Beach Boys gained popularity with their upbeat harmonies paired with catchy lyrics about surfing and the beach lifestyle. Meanwhile, bands like The Doors introduced us to complex melodies accompanied by equally thought-provoking album art reflecting the philosophical nature of their songs.
As someone who grew up surrounded by these stimulating artistic expressions and skilled craftsmanship, it is no wonder that I carry such deep-rooted adoration for 1960s California aesthetics until today.
In hindsight, growing up in such an influential era in Southern California has had a tremendous impact on my sense of style, creativity, and affinity for various forms of craftsmanship borne from that period.
Be it mid-century modern furniture or vintage vinyl record album covers – even after all these years – I turn to the designs of my childhood for inspiration when curating a space or appreciating art in any form.
Therefore, I consider myself profoundly fortunate to have grown up in Southern California during the 1960s; an environment teeming with innovation in various forms of craftsmanship and design that undoubtedly shaped my brand identity today – one which values aesthetics steeped in both function and beauty.